Trademark Infringement

Sections 29, 134 & 135 – Trade Marks Act, 1999

Trademark Infringement -
Legal Action & Enforcement Consultants

Finding out someone’s using your brand name doesn’t feel like a legal problem at first. It feels personal. The legal part is what stops it — and speed matters more than most owners realise.

Your brand name, logo, tagline, label, packaging, or product identity is not just a design element. It is business goodwill built over time through trust, quality, marketing, customer experience, and market reputation.

When another person or business starts using a similar or identical mark, it can confuse customers, damage your brand value, divert sales, and create long-term legal complications. In many cases, businesses notice infringement only after the damage has already started — fake products in the market, similar names on e-commerce platforms, copied packaging, misleading advertisements, or unauthorised use of their registered trademark.

At Lal Ghai & Associates, we assist businesses, manufacturers, startups, traders, exporters, service providers, and brand owners in handling trademark infringement matters with a practical, strategic, and legally sound approach.

We help you assess the infringement, collect evidence, issue legal notices, take preventive action, and pursue appropriate remedies where required.

What Is Trademark Infringement?

Trademark infringement occurs when a person or business uses a registered trademark, or a mark that is identical or deceptively similar, without the owner’s permission, in a way that is likely to confuse consumers about the source of the goods or services. The registered trademark owner can take legal action to stop the unauthorized use and seek remedies under the Trade Marks Act, 1999.

Under Section 29 of the Trade Marks Act, 1999, infringement happens when someone who isn’t the registered owner, licensee, or authorised user uses a mark that’s identical or deceptively similar to your registered trademark, on goods or services the same as or similar to what your registration covers. That’s the plain version — in practice, it covers far more situations than owners expect:

  • A competitor selling near-identical products under a name, logo, or packaging that looks confusingly close to yours
  • Unauthorised use of trademark as part of someone else’s trade name, shop signage, or company name
  • Using your mark in advertising, meta tags, or paid search keywords to divert customers toward a different product
  • A distributor or ex-licensee continuing to use your mark after the agreement has ended
  • Brand misuse on e-commerce marketplaces — a seller listing counterfeit or unauthorised goods under your registered name

Trademark Infringement vs Brand Misuse vs Passing Off

These terms get used loosely, but the legal path is different depending on which applies to your situation.

Infringement — For Registered Trademarks

If your mark is registered, you have a direct statutory right under Section 29, and don’t need to prove anything about your reputation or goodwill in the market — registration itself is your evidence of ownership.

Passing Off — For Unregistered Marks

If your mark isn’t registered yet, you’re not without options — passing off is a common law remedy preserved under the Act, but it puts a heavier burden on you: proving goodwill in the mark, proving misrepresentation by the other party, and proving actual or likely damage to your business. It’s a real remedy, but a harder one, which is exactly why we push clients toward registering early rather than relying on this route.

Where Intellectual Property Infringement Overlaps

Brand misuse often isn’t limited to the name alone — a copied logo can raise a copyright issue, a copied product shape or packaging design can raise a design infringement issue, and both can run alongside the trademark claim. We flag this early, because pursuing only the trademark angle when the design or artistic work is also being copied leaves remedies on the table.

Why Immediate Action Is Important

Trademark infringement should not be ignored. Delay can weaken your position and allow the other party to expand their misuse.

A strong and timely response can help you:

  • Stop further misuse of your brand
  • Prevent customer confusion
  • Protect market reputation
  • Avoid loss of sales
  • Build a clear legal record
  • Strengthen your position for legal proceedings
  • Prevent counterfeit or duplicate products from spreading

In trademark matters, early evidence and quick action often make a major difference.

Common Scenarios We Handle

Counterfeit Products in Local Markets

Near-identical packaging or labelling sold at a lower price point, common across Ludhiana's textile and hosiery trade

E-commerce Marketplace Misuse

Unauthorised sellers listing goods under your registered brand name on Amazon, Flipkart, or Meesho

Domain & Social Handle Squatting

Someone registering your brand name as a domain or social media handle to divert traffic or impersonate your business

Documents Required for Trademark Infringement Action

The documents may vary depending on the matter, but generally include:

If all documents are not available, we can still review the matter and guide you on what can be collected.

Our Trademark Infringement Services

Trademark Infringement Assessment

We review your trademark registration, usage history, market presence, competitor activity, product category, customer confusion risk, and available evidence to assess the strength of your case.

Evidence Collection and Documentation

We assist in compiling screenshots, invoices, product images, packaging samples, online listings, marketplace records, domain details, social media pages, advertisements, and other supporting material.

Legal Notice for Trademark Infringement

We draft and issue cease-and-desist notices to infringers demanding immediate discontinuation of unauthorised use, removal of infringing material, undertaking, compensation, or other appropriate relief.

Marketplace and Online Takedown Support

We assist in preparing complaints and supporting documents for removal of infringing listings, copied brand pages, duplicate product listings, and unauthorised trademark use on digital platforms.

Civil Action and Litigation Support

Where required, trademark owners may seek civil remedies such as injunction, damages or account of profits, and delivery up or destruction of infringing goods. Section 135 of the Trade Marks Act deals with reliefs available in suits for infringement and passing off.

Brand Protection Strategy

We help businesses create a long-term protection plan covering trademark registration, renewal, monitoring, documentation, marketplace watch, and enforcement action.

Why Brands Trust LGA for Trademark Enforcement

We’re an ICSI Peer Review Recognised firm with offices in Ludhiana, Mohali, and Gurgaon, and enforcement work sits alongside our trademark registration and renewal practice — which means we’re often already familiar with a client’s registration history and prior disputes by the time a new infringement comes up.

What that means in practice: we don’t jump straight to a lawsuit as the default. We assess the strength of your registration, the scale of the misuse, and whether a cease-and-desist notice or a full civil suit is the proportionate response — and we’re honest when a case is weaker than it looks, rather than filing something that drags on for years with little chance of success.

Ground-Specific Reply Strategy

We never file generic templates; every reply is built around the specific objection cited and the evidence available

Honest case assessment before filing

We tell you the realistic strength of your case, not just the fee estimate

Cross-practice advantage

enforcement is coordinated with your existing trademark registration and renewal filings

Frequently Asked Questions

Trademark infringement occurs when a person or business uses a registered trademark, or a mark that is identical or deceptively similar, without the owner's permission, in a way that is likely to confuse consumers about the source of the goods or services. The registered trademark owner can take legal action to stop the unauthorized use and seek remedies under the Trade Marks Act, 1999.

A common example of trademark infringement is when a business uses a brand name, logo, or packaging that is identical or deceptively similar to a registered trademark without the owner's permission, causing consumers to believe the products or services come from the original brand. For example, selling shoes under a logo that closely resembles a well-known sports brand could constitute trademark infringement if it is likely to confuse customers.

In India, trademark disputes generally fall into two categories: trademark infringement and passing off. Trademark infringement applies when a registered trademark is used without permission in a way that is likely to confuse consumers. Passing off protects the goodwill of an unregistered trademark against misrepresentation and consumer confusion. Both remedies help safeguard brand identity and business reputation.

Trademark infringement can be resolved by first sending a cease-and-desist notice to the infringing party. If the issue is not resolved, the trademark owner may file a civil suit seeking an injunction, damages, or other legal remedies under the Trade Marks Act, 1999. In appropriate cases, mediation or settlement may also help resolve the dispute without prolonged litigation.

Under the Trade Marks Act, 1999, trademark infringement and related offences involving false trademarks may attract imprisonment ranging from 6 months to 3 years and a fine of ₹50,000 to ₹2 lakh. In addition to criminal penalties, the trademark owner may seek civil remedies such as an injunction, damages, or seizure of infringing goods through the courts.

There is no fixed cost for a trademark infringement case in India. The total expense depends on factors such as the complexity of the dispute, court proceedings, evidence involved, and the professional fees charged by your legal representative. Initial costs may include sending a legal notice, while litigation expenses vary based on the nature and duration of the case.

Yes. If your trademark is registered, you can file a trademark infringement suit against anyone using an identical or deceptively similar mark without your permission. You may seek legal remedies such as an injunction to stop the unauthorized use, damages, or an account of profits under the Trade Marks Act, 1999. Even if your trademark is unregistered, you may still file a passing off action to protect your brand rights.

Yes, in appropriate cases, action may be possible through passing off if you can show goodwill, misrepresentation, and damage or likelihood of damage. Registration, however, makes enforcement stronger and clearer.

To avoid trademark infringement, conduct a trademark search before choosing a brand name or logo, select a distinctive mark, use the correct trademark class, and avoid names or logos that are identical or deceptively similar to existing registered trademarks. Registering your trademark and seeking professional advice before launching your brand can further reduce the risk of legal disputes.

First, collect evidence. Take screenshots, preserve product images, note website links, save invoices or listings, and avoid sending casual threats. Then get the matter legally reviewed.

Yes. A cease-and-desist notice is often the first step to stop unauthorised use and create a formal record before further action.

Yes. Unauthorized use of your trademark on social media, websites, online marketplaces, advertisements, or product listings can create infringement or passing off issues depending on the facts.

Civil action under Sections 134-135 seeks injunctions, damages, or account of profits for you as the trademark owner, while criminal action under Section 103 seeks imprisonment and fines against the infringer for falsifying or counterfeiting your mark. Both can be pursued simultaneously, and often are in serious counterfeiting cases.

The time required to obtain an injunction depends on the urgency and facts of the case. In urgent trademark infringement matters, courts may grant an interim injunction within a few days or weeks, and in some cases even at the first hearing. If the matter is contested, obtaining an interim injunction may take one to three months, while the overall lawsuit can take longer to conclude.

Under Section 103 of the Trade Marks Act, falsifying or falsely applying a registered trademark carries imprisonment of six months to three years and a fine between ₹50,000 and ₹2,00,000.Repeat offenders face enhanced penalties under Section 105, and the offence is cognizable, allowing direct police complaint and seizure.

Yes — most e-commerce marketplaces have brand registry and takedown mechanisms for verified trademark owners, and a formal legal notice or court order strengthens a takedown request considerably.We coordinate both the platform-level takedown and, where the misuse is significant, the underlying legal notice against the seller.

Costs vary significantly depending on whether the matter resolves at the cease-and-desist stage or requires a full civil suit, and we quote each stage separately so you're not committed to litigation costs upfront.Call +91-94636 40466 or write to info@lgassociates.org with details of the misuse for an honest first assessment.

Protect Your Brand Before the Damage Spreads

A trademark is one of the most valuable assets of a business. If someone is using your brand name, logo, label, or packaging without permission, do not wait until customers start believing the duplicate brand is connected with you. Take timely action, preserve evidence, and get professional advice before responding or sending any informal message.

Email: info@lgassociates.org | Offices in Ludhiana – Mohali – Gurgaon